When I first got into web development, search engine optimization (SEO) seemed to be some sort of dark art. We worked for select clients with mysterious optimization specialists they had somehow hooked up with who performed what they’d have you believe was magic for websites. On the chance occasion that it was apparent how they were achieving their goals, it was often by methods one might consider sneaky. Some of the time it was definitely sneaky and not just at the expense of search engines and end users, but the website owners themselves. I had a really lousy experience with a group who was offering this type of “help” — I was only speaking with them because my client had asked me to and the sales guy was literally yelling at me because I wasn’t buying into his scheme. Whether it was for the intrigue of it all, the obvious business implications or that I became sure I didn’t want to work with these jokers this anymore, I decided to become an expert myself.
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